In this video, McInnis Digital partners Bob and Leo McInnis demystify two of the most confusing and most effective parts of digital marketing: programmatic advertising and marketing automation--and show you how to use it to increase revenue for your business.

With all the visitors coming to your Web site, why don't more of them call or come in? This video show you how to use marketing automation to get more of these people to identify themselves, watch them interact with your Web site, and get a notification when they're showing signs they're ready to buy.

Bob McInnis delivers the keynote address at a US Commercial Service conference while he was working at Duffy Agency, an international marketing agency based in Boston and Malmö, Sweden.